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3 Marketing myths holding your business back (and what to do instead)

Lisa Elliott

Some marketing myths are as imaginary as unicorns, yet they linger, quietly sabotaging consultancies that deserve to thrive.



Marketing myths to stop believing today


If you’ve ever felt stuck, overwhelmed, or just unsure about how to approach marketing, chances are one of these myths is to blame. But don’t worry – you’re not alone, and these roadblocks are easier to overcome than you think.


Let’s bust three of the most common myths that might be holding you back – and get you on the path to authentic, effective growth.


Myth #1: Marketing requires a big budget

The reality:

Effective marketing is about strategy, not spending. While big campaigns and budgets might work for larger firms, smaller consultancies can achieve significant results with a well thought out content strategy, built around organic marketing and consistent engagement, can deliver incredible results without breaking the bank.


Hint

Instead of pouring resources into paid ads, focus on platforms where your audience already spends their time. LinkedIn is an excellent starting point – an opportunity to share insights, build connections, and showcase expertise. When combined with tools like SEO optimised content or a simple email newsletter, you can amplify your voice without needing a large budget. The key is to stay consistent and engage authentically.


Myth #2: Good work markets itself

The reality

While great results are essential, relying solely on word-of-mouth limits your reach. Even exceptional work needs to be shared to attract new opportunities and clients. Marketing bridges the gap between your expertise and the clients who need it.


What I suggest

Your success stories are a valuable marketing tool. Your achievements – like successfully navigating complex regulatory requirements or delivering sustainable project outcomes – are valuable stories that your audience needs to hear. Sharing these through case studies, blog posts, or even short updates on LinkedIn gives your audience a window into your capabilities. Marketing isn’t about boasting – it’s about ensuring that the right people know what you offer so they can make informed decisions.


Myth #3: Marketing is salesy and inauthentic

The reality

Many professionals fear that marketing will compromise their authenticity or come across as pushy. However, ethical marketing is about building trust, not making a hard sell. By sharing your values, insights, and genuine commitment to solving problems, you can connect with your audience in a way that feels natural and authentic.


My advice

Authenticity is one of the most powerful tools in your marketing arsenal. When you align your marketing with your values—whether it’s sustainability, integrity, or innovation—you naturally attract clients who share those values. By focusing on what matters most to your business and your audience, marketing becomes a natural extension of your work rather than something that feels forced.


A final word

These myths can be powerful roadblocks. By shifting your mindset and adopting a strategic, authentic approach to marketing, you can position your consultancy for long-term growth and success.


Explore our case studies to see how other consultancies have broken free from these misconceptions and achieved real results.


Ready to start? Let’s start building your success story today.

Ready to elevate your marketing? Let’s start building a strategy that drives results and reflects your values.

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LJE Marketing Consultants Limited is a UK registered business: 15400665

©2023 by LJE Marketing. 

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