A strategic marketing case study: From local player to global force in offshore wind

A business not quite firing on all cylinders

This professional services firm had the right team, global ambitions, and a vision on how they were going to expand their offering across the offshore wind market.

They employed top talent and had gained a strong reputation in the UK market. But globally, the offshore wind market was expanding rapidly, and their marketing, BD and sales activities needed to keep pace.

Like a lot of globally operating businesses, they suffered from working in silos. The different divisions weren't connecting effectively to deliver a holistic service offering across the asset lifecycle. This was resulting in missed opportunities and a brand that was as risk of getting lost in a highly competitive market.

A strategic approach and consistent implementation

First things first, craft a structured game plan. Working together, we:

1. Undertook a market assessment to understand the existing market conditions, including trends, clients, competitive environment.

2. Defined their value proposition and opportunities for growth in new markets and with new clients.

3. Conducted a capability assessment and skills gap analysis to align competencies and solutions, simplifying the process for both their team and clients to understand and promote their offer.

4. Crafted a marketing strategy aimed at positioning their brand effectively to meet their business objectives and financial key performance indicators.

Next, we developed a tailored marketing framework that was aligned to the business strategy, and developed a clear way to put that plan into action:

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1. Maximising their web real estate

2. Identifying and understanding their target audience and their challenges and motivations

3. Crafting a robust content strategy and execution plan aligned with client needs, justifications, and emotional triggers at each phase of the buyer’s journey

4. Effectively leveraging and building their digital footprint

Quantitative outcomes – let’s talk numbers

We saw a 50% increase in revenue year-on-year, a 74% rise in market awareness, and directly influenced more than £8 million in revenue. These aren't just stats; they're milestones that changed the game for this business.

Qualitative outcomes – because its not all about the numbers

Leveraging the businesses global operations, the team went from being a predominantly local player to a name that has become respected around the globe in the offshore wind sector. They continue to attract and retain top talent and grow their market share.

So, why did this work so well?

It wasn't just luck. It was a mix of a well-thought-out strategy, data-driven decisions, and a focus on doing things efficiently and at scale. It's a formula that consistently delivers. It was equally important to have had plenty of face-to-face time with the subject matter experts. It’s their insights that helped to inform compelling content that their clients and prospective clients wanted to read.

So, what's the takeaway? With collaboration and the right strategy and execution, this firm didn't just hit their goals; they exceeded them. It's a roadmap that any firm with ambition can follow to achieve similar success.

And finally, for those who love the details, we've included this key performance metrics infographic (above). It should be all the all the evidence you need to get in touch to discuss how we can help build your success.